DAWS appoints National Sales Manager

Leading aluminium manufacturer DAWS has appointed Steve Williams, an experienced fenestration industry professional, as National Sales Manager, New Products as part of the company’s strategic plans for growth across its core and new product ranges.

Steve, who joined the North West-based fabricator in October, brings a wealth of 35 years’ experience, having previously held various director-level, manufacturing, retail installation, and sales positions with PVC and aluminium companies in the industry.

His responsibilities include promoting the company’s high quality aluminium windows and doors to trade customers predominantly in the North West, alongside driving sales of the new range of complementary aluminium products nationally. Introduced from October 2024, verandas, car ports, fencing and side gates are proving popular with DAWS’ growing installer base and helping them to grow their businesses.

Commenting on his role, Steve says: “DAWS is a unique company, and that uniqueness is the people that are there, such as the management team, whom I’ve known for a long time. As a forward-thinking company, they’ve got a great high quality product range, and the service for customers is second-to-none.

“I couldn’t have chosen a better company to work for in the industry. I’m delighted to bring my experience and industry contacts to DAWS and contribute to the company’s business growth and that of their customers.”

Welcoming Steve, Phill Cresswell, Sales Director at DAWS says his appointment comes at an exciting time for the company, coinciding with the launch of their expanding aluminium product range, including lantern roofs and steel look products. 

Phill adds: “It’s great to have Steve on board. His extensive experience and knowledge of the fenestration industry will be an asset to the whole team and further enhance our philosophy of being the trade aluminium supplier that you can rely on.”

DAWS, the trade supplier you can rely on. For more information about DAWS, please visit www.daws.co.uk or call 0151 374 2851.